<p>Mr. Cole, a partner in the firm’s Washington, D.C. office, practices complex commercial litigation.  His case load includes matters involving false advertising, unfair competition and trade regulation, commercial matters, libel and disparagement, brand protection, and defense of government enforcement proceedings.  In particular, Mr. Cole has earned national accolades for his work in the area of false advertising litigation under the federal Lanham Act.  Chambers & Partners 2010 Guide refers to Mr. Cole as a “superstar in false advertising matters.”  He is also listed by Best Lawyers of America, the Legal 500, and SuperLawyers.
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Mr. Cole’s clients include household names in industries such as food and beverages, media and telecommunications, consumer products, pharmaceuticals, and environmental products and services.  As an integral part of this work, Mr. Cole advises regarding the development, substantiation, approval and defense of advertising and labeling claims – particularly claims of a technical nature.  He regularly defends advertisers in proceedings before the National Advertising Division (NAD), and frequently represents companies that require overlapping and multifaceted solutions, not only in court or at the NAD, but also before federal regulatory agencies such as the FTC, FDA and EPA