The e-COURT℠ Internet advertising is the way of the future and it is turning into the way to reach consumers right now. We have fragmented our time between radio, TV, newspapers, billboards, direct mail, word of mouth and of course the Internet. So it is no suprise that there were a flurry of articles out today saying that internet advertising will surpass Newspaper ad revenue soon, and all other forms of advertising not long after. Of course this is a paradigm shift and a wealth/revenue re-allocation that a lot of people are not very happy about.

Reasons why advertising online is the core of any marketing or advertising plan:

1. You reach the largest percentage of the Canadian public, cited above 88%. This would include advertising on major portals and search engines, and a lot of impressions, clicks and a coordinated campaign with offline media.

2. It is 100% trackable. You can not track offline media. Who watches your commercials and sees your bollboards? Who knows?

3. It is interactive. Get them linked directly to the product and in the position to buy or convert within a few clicks. It is easier than getting them to go from newspaper to store. (unless your product is something that is mainly store bought like groceries or gasoline for your car, there are exceptions, but I do wonder why some consumer companies don not sell direct to the public too?)

4. People are more likley to share their experiences with your product. Sharing via social networking sites is popular, and many companies are working that feature into the campaigns themselves.

5. It is cheaper. It will drive more conversions in a more trackable way and be cheaper overall and per conversion. (most likley, of course there are exceptions.)